International Journal of Indian Culture and Business Management

Indian mutual fund industry (IMFI) offers a wide and large variety of mutual fund (MF) products for investment from different income groups. Although the IMFI has a lot of potential to play a key role in economic growth, there is not enough investment due ...

Despite the increasing prominence of cause-related marketing (CRM), academicians and marketers alike are striving to understand and get a clearer and in-depth knowledge of the perceptions of Indian urban consumers. This study identifies the prominent ...

The objective of this research is to study the existence and direction of the short-run or long-run relationship between gross mutual fund (GMF) flow and gross domestic product (GDP) in India. The data for the period of 1993 to 2018 has been analysed by ...

The Indian way of management thinking and practice is unique and multi-faceted. Broadly termed 'Bharatiya management', this approach draws from the country's ancient wisdom, spiritual thought, unique contemporary contexts and modern business practices in ...

The study attempts to explore how the proposed concept of socially contributive leadership (SCL) initiates and sustains the process of 'social contribution' as a call of the personal-conscience of an organisational leader. Constructionist grounded theory (...

Despite the statistics indicating that females have made enormous advances in career, inequality in pay and promotions still elude them. They can see the top but cannot get the top. Hostile environment and deviant work place where professions like ...

The current research is intended to identify the factors that significantly influence the consumers to visit the modern retail mall in Indore, India. A total of 350 mall customers of Indore City were surveyed. Exploratory factor analysis was used to ...