Abstract
This study attempts to investigate the effects of entrepreneurial orientation and learning orientation on SMEs' performance. A total of 200 SMEs from the electronic and electrical sector, and 250 SMEs from food and beverage industries were chosen randomly. The results of this study show that entrepreneurial orientation dimensions (innovativeness, proactiveness, and risk taking) and learning orientation have a significant relationship with SMEs' performance. In this context, entrepreneurial orientation makes a significant contribution to SMEs' performance when learning orientation is considered as an investment and a key factor for SMEs' survival.
Keywords: proactiveness, innovativeness, risk taking, learning orientation, small and medium-sized enterprises, SMEs, Malaysia, entrepreneurship, entrepreneurial orientation, firm performance, SEM, structural equation modelling, PLS, partial least squares, electrical and electronics industry, food and beverage industry, SME performance, firm survival
