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The influence of motivations on the image of non-hotel tourist accommodation offering

Published Online:May 22, 2013pp 59-81https://doi.org/10.1504/IJTP.2013.054055

Abstract

Accommodation image has been scarcely researched in the literature and is worthy of further investigation. Moreover, to date, no previous studies have analysed non-hotel accommodation image, even when this type of accommodation is the primary offer of some tourist destinations and plays a critical role in the overall perception of the destination. This research aims for a deeper understanding of accommodation image. Thus, after an extensive review of the literature, the aim is to obtain the main dimensions of cognitive image that characterise this product and to analyse how these dimensions affect the overall accommodation image. Finally, this research analyses the influence of motivations on the formation of accommodation image. Tourists motivated by ‘fun and prestige’ evaluate accommodation image more positively than tourists motivated by ‘relaxation, knowledge, and social interaction’. The study highlights the academic and practical implications of these findings.

Keywords

accommodation image, motivations, non-hotel accommodation product, apartments, bungalows, marketing, hospitality

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