Social media and the practice of marketing public relations in Cyprus

A key aspect for understanding and explaining online communication is the micro-level of marketing communication practitioners' social media usage and their general perceptions towards digital platforms. The aim of this study is to explore Cyprus' social media as a digital environment with which marketing public relations practice has to align. A qualitative methodology is applied to perform this research. A population of 25 professionals from Cyprus in marketing and public relations communication departments and agencies is applied to perform this research working on managerial levels is surveyed as part of face-to-face, semi-structured interviews.