COVID-19 disruptions driving sustainable tourism: a case of the Hawaiian tourism industry

This study inquires about the COVID-19-generated momentum and how it resulted in transformative opportunities for the hard-hit tourism industry in Hawai'i. It also investigates the type of sustainability-based management strategies that were favoured by actors from the industry to help navigate uncertain times and capture transformative opportunities. Findings indicate that actors from the tourism industry in Hawai'i perceived the COVID-19 pandemic as a huliau, or a point of transformation, to reflect and re-evaluate the tourism industry's responsibility and shift toward a recovery focused on sustainability. This research confirms that the pandemic-driven momentum accelerated opportunities for changing and transforming traditional business models and indicators of progress within the tourism industry in Hawai'i. Further research may explore additional Pacific Island countries to gain a deeper understanding of the problem within the region's context.