Impact of technology-based integrated responsive supply chain on operational performance: a case of a volatile market

The aim of this paper is to develop a comprehensive model that facilitates an understanding of relationships among information and communication technology, integrative capabilities, operational responsiveness and dimensions of performance in a developing economy. Data were collected from a survey administered to 140 firms in the manufacturing industry in Pakistan. Hypotheses testing were done by PLS-SEM using SMART-PLS software. The results show that the best way to achieve operational performance is to better invest in information and communication technology which improves the integrative capabilities along with operational responsiveness, which in turn improves the operational performance. This paper provides insights to many supply chain practitioners to configure their supply chain responsiveness from customer facing to supplier facing through integration.