Competitive logistics capability for sustainable organisational performance: a study of the textile industry in India

The purpose of this paper is to explore how sustainable organisational performance can be achieved by acquiring competitive logistics capabilities. Data from a national sample of 113 operations and senior managers in home textile companies was gathered. Regression models have been built between competitive logistics capabilities and each of the variables of cost leadership, organisational flexibility, customer service and organisational performance to determine the effects and relationships. The results indicate that acquiring competitive logistics capabilities like organisational flexibility and customer service have a greater positive impact compared to cost leadership on organisational performance. With organisations seeking to deliver value to the market all the time in order to remain competitive, do efforts to develop competitive logistics capabilities result in improved organisational performance? This study provides evidence that acquiring competitive logistics capabilities can lead to enhancement of organisational performance.