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Family business contribution to the sustainable development in the rural US Midwest: the case of new technology adoption

Published Online:pp 17-34

Economic and social sustainability represent a major problem in the rural Midwest US. In recent decades, local economies lost numerous jobs and many businesses. The quality of life has eroded. The paper analyses the sustainability of the rural economy and identifies a strategy for reversing the downward economic and social spiral. The strategy, suggested by the analysis of responses to a survey administrated to over 900 businesses in rural Midwest, is to make a wireless infrastructure the key element of any plans for future development. Family and non-family businesses are compared from the point of view of new technology adoption.


economic sustainability, social sustainability, sustainable development, family business, wireless infrastructure, mobile commerce, m-commerce, rural Midwest, USA, United States, new technology adoption, rural economy